DEVELOPING YOUR BRAND VOICE
can be difficult and a bit tricky. It's a fine balance in wanting to do all things for all people and creating a laser focus message that appeals to potential clients! I have recently been focusing on perfecting my ideal client and creating my brand voice, aesthetic, dream client, etc. The hard part for a photographer is choosing what genres of photography to focus on because it's so fun to shoot everything! Weddings, hard work but a blast! Family photo shoots, maternity, newborn, events, branding, headshots, the list goes on and on! How do you define what you are to focus on? Who are you talking to to try to attract to our brand?
Having a defined set of core values is a great first step in defining your brand. According to this Indeed.Com article, there are six ways to define your core set of values:
1. WRITE DOWN YOUR VALUES
2. CONSIDER THE PEOPLE YOU MOST ADMIRE
3. CONSIDER YOUR EXPERIENCES
4. CATEGORIZE VALUES INTO RELATED GROUPS
5. IDENTIFY THE CENTRAL THEME
6. CHOOSE YOUR TOP CORE VALUES
Some common values are:
- Achievement
- Ambition
- Caring
- Charity
- Collaboration
- Creativity
- Curiosity
- Dependability
- Empathy
- Encouragement
- Enthusiasm
- Ethics
- Excellence
- Fairness
- Family
- Friendships
- Flexibility
- Freedom
- Fun
- Generosity
- Growth
- Happiness
- Health
- Honesty
- Humor
- Individuality
- Innovation
- Intelligence
- Intuition
- Joy
- Kindness
- Knowledge
- Leadership
- Learning
- Love
- Loyalty
- Making a difference
- Motivation
- Optimism
- Open-mindedness
- Passion
- Perfection
- Performance
- Personal development
- Popularity
- Power
- Professionalism
- Punctuality
- Quality
- Recognition
- Relationships
- Reliability
- Resilience
- Risk-taking
- Safety
- Security
- Self-control
- Service
- Spirituality
- Stability
- Success
- Thankfulness
- Traditionalism
- Understanding
- Wealth
- Well-being
- Wisdom
Knowing your why will ultimately help you to define your message so that you are speaking to a specific client. Someone you relate to through your messaging and wants to hear what you are sharing. Your life experiences, skillsets, ideas and vision are all options for creating content that will attract your ideal client.
Bellus is a photography studio that specializes in creating imagery for your brand and your business. From headshot sessions too full day branding photoshoots, we are a resource to help you level up your online content!
