living out loud, telling your story
Being seen is critical in today's market place. It isn't enough to have "just a headshot" on your website or social media. In fact, consumers are now reporting that they get most of their information about a business from social media. You have probably heard the phrase “brand photoshoot” and might be wondering why you should book one?
What is a branding photoshoot? and Why does it matter for your business?
If you are starting a business, growing your current business or just want to grow or if you have started a side hustle or even worked your current business for a while and want to level up and scale your business, a branding photo session is exactly what you need!
A BRANDING SHOOT IS MORE THAN A HEADSHOT
The difference between headshots and branding photos is that a headshot is just one photo and a branding photos shoot delves deep into your brand and helps you create content for your website, social media and even print advertising.
A headshot is perfect for your LinkedIn or company website, but falls short in telling the whole story of "you". One photo cannot tell the complete story of your business or your brand. A branding photoshoot is an opportunity to tell the story of your brand and business visually.
It allows you to tell the whole story of who you are.
What does your brand represent? What is the story you want to reveal to potential clients? A branding shoot includes you, your team, your services in action, your products, your process, your brand colors, props and so much more.
THE LIKE KNOW AND TRUST FACTOR
People buy from people they know and trust. Getting to know the person behind the brand allows the potential client to connect with you. Think about the people you follow online. When they tell their story or let you see a glimpse in to their life, it makes you feel like you know them! I mean if I met Chip and Joanna Gaines from the Magnolia Network, I would certainly feel like old friends (considering the hours and hours I have watched their show!)
And a branding photoshoot can give you a portfolio of content that will allow you to create consistently. When you show who you are, you can create the know, like, trust factor with your potential clients.
A BRANDING SHOOT CAN ELEVATE YOUR BUSINESS
You can use brand photos everywhere. On social media, promotional materials, your website, marketing materials, email marketing newsletters, interview profiles, and much more. Quality brand photos can help you level up your branding.
And while the iPhone is awesome nothing compares to professionally photographed images.
A BRANDING SHOOT CAN SET YOUR BUSINESS APART FROM YOUR COMPETITORS
Does this sound familiar?
”There are so many photographers in my area!”
“There are so many interior designers in my area!”
“There are so many real estate agents in my area!”
“There are so many (insert profession here) in my area!”
But what makes your business different from anyone else in your industry is YOU. You are what sets your business apart from the competition. Having branding photos that showcase you, your personality, and what makes your brand different is what will differentiate your business from the competition.
What are you waiting for? Let the Bellus team create an amazing day of beauty and branding to create a portfolio of images you love and are proud to showcase for your brand!
